TABLE 2
Scaled Investments by CeCareus on Digital Display in Year 1 and Year 2
Digital Display
Year 1
Year 2
% Change Year 2 vs. Year 1
Flash
0.64
0.53
−0.40%
Rich media
0.13
0.19
+66.3%
Custom
0.11
0.09
−2.10%
Videos
0.12
0.19
+93.3%
Total
1.00
1.00
+16.7%