| • Radio | Very Negative | (7 evenly spaced clickers to) | Very Positive |
| • Television | (same scale as above) | ||
| • Internet | (same scale as above) | ||
| • Newspapers | (same scale as above) | ||
| • Magazines | (same scale as above) | ||
| • Billboards | (same scale as above) | ||
| • Yellow Pages | (same scale as above) |