Factors Explaining Managers' Ratings: Multiple Regression
| Measure | β | p | t | VIF |
|---|---|---|---|---|
| Impact scale | .353 | .000 | 5.022 | 2.641 |
| Influence scale | .165 | .005 | 2.804 | 1.816 |
| Benefits for consumers | .250 | .001 | 3.420 | 2.843 |
| Media issues index | .107 | .045 | 2.036 | 1.465 |
Note: Analysis of variance: F(4, 234) = 63.173, p < .001; adjusted R2 = .554. VIF = variance inflation factor.