TABLE 10

Violence in Media Content and Advertisement Memory

Moderators	K_effects	N	r	95% CI	SD	% Var
Violence in Media Content → Advertising Memory	23	3,382	−.25	(−.29, −.20)	.07	57.70
Recall	15	2,333	−.25	(−.31, −.20)	.08	44.60
Recognition	8	1,049	−.23	(−.27, −.18)	.00	100.00
Recall—overall	1	47	−.08
Recall—advertising content	7	1,040	−.25	(−.32, −.17)	.07	58.71
Recall—brand	7	1,246	−.27	(−.35, −.18)	.10	35.09
Recognition—advertising content	3	153	−.26	(−.43, −.09)	.07	80.00
Recognition—brand	5	896	−.22	(−.26, −.18)	.00	100.00
Publication Time Interval
1990s	14	2,266	−.20	(−.25, −.16)	.03	85.20
2000s	9	1,116	−.34	(−.39, −.28)	.01	98.21
Publication Type
Journal articles	19	3,170	−.25	(−.29, −.21)	.06	58.35
Conference presentations and dissertations	4	212	−.16	(−.32, −.01)	.08	73.95
Research Participants
Children	2	94	−.22	(−.43, −.02)	.05	87.47
College students	18	2,652	−.23	(−.27, −.18)	.05	70.20
Adults	3	636	−.33	(−.43, −.24)	.06	53.17
Advertising Media
Television	17	2,902	−.23	(−.28, −.18)	.07	55.28
Not television	6	480	−.35	(−.41, −.28)	.00	100.00
Film	10	692	−.29	(−.37, −.20)	.08	67.78
Not film	13	2,690	−.24	(−.28, −.19)	.06	54.07
Brand/Advertising Type
Real brand	17	1,786	−.26	(−.31, −.21)	.05	77.90
Not specific	6	1,596	−.23	(−.31, −.15)	.08	34.91
Product Category
Beverages	3	636	−.33	(−.43, −.24)	.06	53.17
Not beverages	20	2,746	−.23	(−.27, −.18)	.05	71.63
Food	5	730	−.32	(−.41, −.23)	.07	54.33
Not food	18	2,652	−.23	(−.27, −.18)	.05	70.20
Personal care	3	960	−.16	(−.17, −.15)	.00	100.00
Not personal care	20	2,422	−.28	(−.33, −.23)	.06	66.37
Electronics	6	480	−.35	(−.41, −.28)	.00	100.00
Not electronics	17	2,902	−.23	(−.28, −.18)	.07	55.28
Household	11	2,596	−.24	(−.29, −.19)	.06	50.57
Not household	12	786	−.28	(−.36, −.20)	.08	68.95

Note: K_effects = number of effect sizes; N = cumulative sample size; r = reliability-corrected correlation; 95% CI = 95 percent confidence interval; SD = standard deviation; % Var = percentage variance.