The Benchmark (Innovation Video Series Average) | New | Percentage Increase From the Benchmark | |
---|---|---|---|
Average View Duration | 1.28 | 1.61 | 26% |
25% Video Retention Rate (organic) | 72% | 81% | 12% |
25% Video Retention Rate (paid) | 45% | 51% | 14% |
75% Video Retention Rate (organic) | 57% | 68% | 20% |
75% Video Retention Rate (paid) | 28% | 39% | 41% |