“Social Currency” Drivers that Respondents Say Make Content Shareable
| RQ1a | RQ1b | RQ1c | RQ1d | |
|---|---|---|---|---|
| Overall | Sharing this post on Facebook would make the sharer “look good” | Sharing this post on Facebook would make the sharer “look intelligent” | Sharing this post on Facebook would make the sharer seem to be “funny” | Sharing this post on Facebook would make the sharer appear “in the know” |
| Top 2 Box (%) | 52 | 36 | 27 | 29 |
| Neutral (%) | 34 | 35 | 19 | 31 |
| Bottom 2 Box (%) | 14 | 29 | 54 | 40 |
| Sample Size | 10,083 | 10,083 | 10,083 | 10,083 |
| t | 28.49 | 8.62 | 15.79 | 6.13 |
| p | <0.001 | <0.001 | <0.001 | <0.001 |