TABLE 4

Correlation between Attitude Index and Purchase Likelihood

	Correlation	Sig.
AUS
High Involvement	0.302	0.000*
Low Involvement	0.452	0.000*
UK
High Involvement	0.445	0.000*
Low Involvement	0.437	0.000*
US
High Involvement	0.329	0.005*
Low Involvement	0.526	0.000*
PCS 1983
High Involvement	0.590	0.001*
Low Involvement	0.360	0.001*