TABLE 2

Involvement, Endorser, and Argument Influence on Attitude Index

		AUS		UK		US		PCS 1983
Involvement	Groups Means:
	High Involvement	0.855		0.495		0.965		0.310
	Low Involvement	0.849		0.717		0.319		0.990
	N =	218		317		142		149
	Test Statistics:	F = 0.001	P = 0.973	F = 1.553	P = 0.214	F = 2.806	P = 0.064	F = 6.640	P = 0.01
Endorser	Groups Means:
	Celebrity	0.793		0.331		0.471		0.860
	Citizen	0.910		0.881		0.818		0.410
	N =	218		317		142		149
	Test Statistics:	F = 0.386	P = 0.535	F = 9.731	P = 0.002*	F = 0.831	P = 0.438	F = 2.910	P = 0.090
Argument	Groups Means:
	Strong	0.795		0.864		0.773		1.650
	Weak	0.904		0.348		0.514		−0.350
	N =	218		317		142		149
	Test Statistics:	F = 0.339	P = 0.561	F = 8.55	P = 0.004*	F = 0.484	P = 0.617	F = 57.81	P = 0.0001*