Means and Standard Deviations for Each Experimental Cell on the Attitude Index
| Low involvement | High involvement | |||
|---|---|---|---|---|
| Weak Argument | Strong Argument | Weak Argument | Strong Argument | |
| AUS | ||||
| Citizen | 1.26 (1.00) | 0.58 (1.24) | 0.99 (1.32) | 0.94 (1.31) |
| Celebrity | 0.87 (1.35) | 0.89 (1.40) | 0.78 (1.52) | 0.40 (1.79) |
| UK | ||||
| Citizen | 0.47 (1.42) | 1.38 (1.33) | 0.72 (1.61) | 0.97 (1.36) |
| Celebrity | 0.16 (1.86) | 0.85 (1.58) | 0.04 (1.86) | 0.27 (1.27) |
| US | ||||
| Citizen | 0.28 (1.94) | 0.71 (1.27) | 0.69 (1.43) | 1.47 (1.34) |
| Celebrity | (0.02) (1.66) | 0.40 (1.75) | 1.08 (1.68) | 0.53 (1.63) |
| PCS 1983 | ||||
| Citizen | −0.12 (1.81) | 0.98 (1.52) | −1.1 (1.66) | 1.98 (1.25) |
| Celebrity | 1.21 (2.28) | 1.85 (1.59) | −1.36 (1.65) | 1.80 (1.07) |