PT  - JOURNAL ARTICLE
AU  - Colin Campbell
TI  - Ready or Not, Generative AI Is Here to Stay
AID  - 10.2501/JAR-2023-019
DP  - 2023 Sep 01
TA  - Journal of Advertising Research
PG  - 202--204
VI  - 63
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/63/3/202.short
4100  - http://www.journalofadvertisingresearch.com/content/63/3/202.full
SO  - J Advert Res2023 Sep 01; 63