TY - JOUR T1 - A Legacy of Breakthrough Research And Respect for Tradition JF - Journal of Advertising Research JO - J Advert Res SP - 199 LP - 200 DO - 10.2501/JAR-2022-020 VL - 62 IS - 3 AU - Scott McDonald Y1 - 2022/09/01 UR - http://www.journalofadvertisingresearch.com/content/62/3/199.abstract N2 - ER -