RT Journal Article
SR Electronic
T1 The Quest for Consumers’ Attention: Exploring Ad Tools, Tactics, and Devices
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 197
OP 198
DO 10.2501/JAR-2022-019
VO 62
IS 3
A1 John B. Ford
A1 Colin Campbell
YR 2022
UL http://www.journalofadvertisingresearch.com/content/62/3/197.abstract
AB