TY - JOUR T1 - The Quest for Consumers’ Attention: Exploring Ad Tools, Tactics, and Devices JF - Journal of Advertising Research JO - J Advert Res SP - 197 LP - 198 DO - 10.2501/JAR-2022-019 VL - 62 IS - 3 AU - John B. Ford AU - Colin Campbell Y1 - 2022/09/01 UR - http://www.journalofadvertisingresearch.com/content/62/3/197.abstract N2 - ER -