PT  - JOURNAL ARTICLE
AU  - John B. Ford
AU  - Colin Campbell
TI  - The Quest for Consumers’ Attention: Exploring Ad Tools, Tactics, and Devices
AID  - 10.2501/JAR-2022-019
DP  - 2022 Sep 01
TA  - Journal of Advertising Research
PG  - 197--198
VI  - 62
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/62/3/197.short
4100  - http://www.journalofadvertisingresearch.com/content/62/3/197.full
SO  - J Advert Res2022 Sep 01; 62