TY - JOUR T1 - Advertising Message Impact on Consumers: How to Enhance Positive Affect JF - Journal of Advertising Research JO - J Advert Res SP - 1 LP - 2 DO - 10.2501/JAR-2022-004 VL - 62 IS - 1 AU - John B. Ford Y1 - 2022/03/01 UR - http://www.journalofadvertisingresearch.com/content/62/1/1.abstract N2 - ER -