RT Journal Article
SR Electronic
T1 Advertising Message Impact on Consumers: How to Enhance Positive Affect
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 1
OP 2
DO 10.2501/JAR-2022-004
VO 62
IS 1
A1 John B. Ford
YR 2022
UL http://www.journalofadvertisingresearch.com/content/62/1/1.abstract
AB