PT  - JOURNAL ARTICLE
AU  - John B. Ford
TI  - Advertising Message Impact on Consumers: How to Enhance Positive Affect
AID  - 10.2501/JAR-2022-004
DP  - 2022 Mar 01
TA  - Journal of Advertising Research
PG  - 1--2
VI  - 62
IP  - 1
4099  - http://www.journalofadvertisingresearch.com/content/62/1/1.short
4100  - http://www.journalofadvertisingresearch.com/content/62/1/1.full
SO  - J Advert Res2022 Mar 01; 62