RT Journal Article
SR Electronic
T1 How Cutting-Edge Research on Advertising And Branding Builds Customer Engagement
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 127
OP 128
DO 10.2501/JAR-2021-007
VO 61
IS 2
A1 John B. Ford
YR 2021
UL http://www.journalofadvertisingresearch.com/content/61/2/127.abstract
AB