PT - JOURNAL ARTICLE AU - Ford, John B. TI - How Cutting-Edge Research on Advertising And Branding Builds Customer Engagement AID - 10.2501/JAR-2021-007 DP - 2021 Jun 01 TA - Journal of Advertising Research PG - 127--128 VI - 61 IP - 2 4099 - http://www.journalofadvertisingresearch.com/content/61/2/127.short 4100 - http://www.journalofadvertisingresearch.com/content/61/2/127.full SO - J Advert Res2021 Jun 01; 61