TY - JOUR T1 - How Cutting-Edge Research on Advertising And Branding Builds Customer Engagement JF - Journal of Advertising Research JO - J Advert Res SP - 127 LP - 128 DO - 10.2501/JAR-2021-007 VL - 61 IS - 2 AU - John B. Ford Y1 - 2021/06/01 UR - http://www.journalofadvertisingresearch.com/content/61/2/127.abstract N2 - ER -