RT Journal Article
SR Electronic
T1 New Insights in Advertising Strategy
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 351
OP 352
DO 10.2501/JAR-2020-026
VO 60
IS 4
A1 JOHN B. FORD
YR 2020
UL http://www.journalofadvertisingresearch.com/content/60/4/351.abstract
AB