PT  - JOURNAL ARTICLE
AU  - JOHN B. FORD
TI  - New Insights in Advertising Strategy
AID  - 10.2501/JAR-2020-026
DP  - 2020 Dec 01
TA  - Journal of Advertising Research
PG  - 351--352
VI  - 60
IP  - 4
4099  - http://www.journalofadvertisingresearch.com/content/60/4/351.short
4100  - http://www.journalofadvertisingresearch.com/content/60/4/351.full
SO  - J Advert Res2020 Dec 01; 60