%0 Journal Article %A John B. Ford %T 60 Robust Years Of Advertising Research, and Counting %D 2020 %R 10.2501/JAR-2020-020 %J Journal of Advertising Research %P 237-238 %V 60 %N 3 %U https://www.journalofadvertisingresearch.com/content/jadvertres/60/3/237.full.pdf