RT Journal Article SR Electronic T1 Measuring Different Emotions in Children With a Pictorial Scale JF Journal of Advertising Research JO J Advert Res FD WARC SP 370 OP 380 DO 10.2501/JAR-2018-032 VO 59 IS 3 A1 Joƫlle Vanhamme A1 Chung-Kit Chiu YR 2019 UL http://www.journalofadvertisingresearch.com/content/59/3/370.abstract AB This study proposes a new measure of emotions suitable for research with children. Emotions play a key role in shaping children's responses to advertising, but research on these influences is scarce and underdeveloped. Measuring emotions is challenging, especially with children. The field lacks convenient measurement instruments; in response, this article reports on the development and validation, in a television-advertising context, of a new, self-reported, nonverbal emotion-measurement instrument for children that can assess basic emotions. It is well suited to 8- to 11-year-olds and can be used by practitioners or academics as well as in international contexts without requiring language translation.