RT Journal Article
SR Electronic
T1 E-Cigarette Marketing On Social Networking Sites
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 242
OP 254
DO 10.2501/JAR-2018-018
VO 59
IS 2
A1 Joe Phua
YR 2019
UL http://www.journalofadvertisingresearch.com/content/59/2/242.abstract
AB This study examined exposure to three types of e-cigarette marketing—sponsored advertisements, brand pages, and user-created groups—on social networking sites and their influence on health-related outcomes. Results (N = 1,016) indicated that e-cigarette users who joined user-created groups had significantly more negative attitudes toward quitting and lower behavioral control, intention to quit, and self-efficacy than those who were exposed to sponsored advertisements or who followed brand pages. Exposure to two or more types of marketing had an additive effect on health-related outcomes. Social identification, attention to social comparison, and subjective norms also moderated between exposure to e-cigarette marketing and key dependent measures.