%0 Journal Article %A Davide C. Orazi %A Greg Nyilasy %T Straight to the Heart Of Your Target Audience %B Personalized Advertising Systems Based On Wearable Technology and Heart-Rate Variability %D 2019 %R 10.2501/JAR-2019-020 %J Journal of Advertising Research %P 137-141 %V 59 %N 2 %U https://www.journalofadvertisingresearch.com/content/jadvertres/59/2/137.full.pdf