TY - JOUR T1 - Straight to the Heart Of Your Target Audience JF - Journal of Advertising Research JO - J Advert Res SP - 137 LP - 141 DO - 10.2501/JAR-2019-020 VL - 59 IS - 2 AU - Davide C. Orazi AU - Greg Nyilasy Y1 - 2019/06/01 UR - http://www.journalofadvertisingresearch.com/content/59/2/137.abstract N2 - ER -