PT  - JOURNAL ARTICLE
AU  - Ford, John B.
TI  - What Do We Know About Segmentation and Targeting?
AID  - 10.2501/JAR-2019-018
DP  - 2019 Jun 01
TA  - Journal of Advertising Research
PG  - 131--132
VI  - 59
IP  - 2
4099  - http://www.journalofadvertisingresearch.com/content/59/2/131.short
4100  - http://www.journalofadvertisingresearch.com/content/59/2/131.full
SO  - J Advert Res2019 Jun 01; 59