RT Journal Article
SR Electronic
T1 Precise Targeting Foiled by Imprecise Data
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 133
OP 136
DO 10.2501/JAR-2019-019
VO 59
IS 2
A1 Alice K. Sylvester
A1 Jim Spaeth
YR 2019
UL http://www.journalofadvertisingresearch.com/content/59/2/133.abstract
AB