TY - JOUR T1 - Why Knowledge Gaps in Measurement Threaten the Value of Television Advertising JF - Journal of Advertising Research JO - J Advert Res SP - 9 LP - 13 DO - 10.2501/JAR-2019-008 VL - 59 IS - 1 AU - Artie Bulgrin Y1 - 2019/03/01 UR - http://www.journalofadvertisingresearch.com/content/59/1/9.abstract N2 - ER -