RT Journal Article
SR Electronic
T1 Why We Need Better Measures Of Research Impact in Advertising
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 385
OP 389
DO 10.2501/JAR-2018-045
VO 58
IS 4
A1 Shelly Rodgers
YR 2018
UL http://www.journalofadvertisingresearch.com/content/58/4/385.abstract
AB