PT  - JOURNAL ARTICLE
AU  - Rodgers, Shelly
TI  - Why We Need Better Measures Of Research Impact in Advertising
AID  - 10.2501/JAR-2018-045
DP  - 2018 Dec 01
TA  - Journal of Advertising Research
PG  - 385--389
VI  - 58
IP  - 4
4099  - http://www.journalofadvertisingresearch.com/content/58/4/385.short
4100  - http://www.journalofadvertisingresearch.com/content/58/4/385.full
SO  - J Advert Res2018 Dec 01; 58