TY - JOUR T1 - How Limited Data Access Constrains Marketing-Mix Analytical Efforts JF - Journal of Advertising Research JO - J Advert Res SP - 390 LP - 393 DO - 10.2501/JAR-2018-046 VL - 58 IS - 4 AU - Gian M. Fulgoni Y1 - 2018/12/01 UR - http://www.journalofadvertisingresearch.com/content/58/4/390.abstract N2 - ER -