RT Journal Article SR Electronic T1 What Do We Know About Sports Sponsorships? JF Journal of Advertising Research JO J Advert Res FD WARC SP 257 OP 258 DO 10.2501/JAR-2018-033 VO 58 IS 3 A1 John B. Ford YR 2018 UL http://www.journalofadvertisingresearch.com/content/58/3/257.abstract AB