PT - JOURNAL ARTICLE AU - John B. Ford TI - What Do We Know About Sports Sponsorships? AID - 10.2501/JAR-2018-033 DP - 2018 Sep 01 TA - Journal of Advertising Research PG - 257--258 VI - 58 IP - 3 4099 - http://www.journalofadvertisingresearch.com/content/58/3/257.short 4100 - http://www.journalofadvertisingresearch.com/content/58/3/257.full SO - J Advert Res2018 Sep 01; 58