TY - JOUR T1 - Why Marketers Need New Measures Of Consumer Engagement JF - Journal of Advertising Research JO - J Advert Res SP - 259 LP - 262 DO - 10.2501/JAR-2018-034 VL - 58 IS - 3 AU - Gian M. Fulgoni Y1 - 2018/09/01 UR - http://www.journalofadvertisingresearch.com/content/58/3/259.abstract N2 - ER -