PT  - JOURNAL ARTICLE
AU  - Gian M. Fulgoni
TI  - Why Marketers Need New Measures Of Consumer Engagement
AID  - 10.2501/JAR-2018-034
DP  - 2018 Sep 01
TA  - Journal of Advertising Research
PG  - 259--262
VI  - 58
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/58/3/259.short
4100  - http://www.journalofadvertisingresearch.com/content/58/3/259.full
SO  - J Advert Res2018 Sep 01; 58