RT Journal Article
SR Electronic
T1 What Do We Know About In-Store Marketing?
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 131
OP 132
DO 10.2501/JAR-2018-020
VO 58
IS 2
A1 John B. Ford
YR 2018
UL http://www.journalofadvertisingresearch.com/content/58/2/131.abstract
AB