PT  - JOURNAL ARTICLE
AU  - Stipp, Horst
TI  - How Context Can Make Advertising More Effective
AID  - 10.2501/JAR-2018-022
DP  - 2018 Jun 01
TA  - Journal of Advertising Research
PG  - 138--145
VI  - 58
IP  - 2
4099  - http://www.journalofadvertisingresearch.com/content/58/2/138.short
4100  - http://www.journalofadvertisingresearch.com/content/58/2/138.full
SO  - J Advert Res2018 Jun 01; 58