RT Journal Article
SR Electronic
T1 Will Digital Commerce and Analytics Be the Death of Traditional Brands?
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 146
OP 150
DO 10.2501/JAR-2018-023
VO 58
IS 2
A1 Gian M. Fulgoni
YR 2018
UL http://www.journalofadvertisingresearch.com/content/58/2/146.abstract
AB