%0 Journal Article %A Gian M. Fulgoni %T Will Digital Commerce and Analytics Be the Death of Traditional Brands? %D 2018 %R 10.2501/JAR-2018-023 %J Journal of Advertising Research %P 146-150 %V 58 %N 2 %U https://www.journalofadvertisingresearch.com/content/jadvertres/58/2/146.full.pdf