RT Journal Article
SR Electronic
T1 What Do We Know About Celebrity Endorsement in Advertising?
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 1
OP 2
DO 10.2501/JAR-2018-006
VO 58
IS 1
A1 John B. Ford
YR 2018
UL http://www.journalofadvertisingresearch.com/content/58/1/1.abstract
AB