PT  - JOURNAL ARTICLE
AU  - John B. Ford
TI  - What Do We Know About Celebrity Endorsement in Advertising?
AID  - 10.2501/JAR-2018-006
DP  - 2018 Mar 01
TA  - Journal of Advertising Research
PG  - 1--2
VI  - 58
IP  - 1
4099  - http://www.journalofadvertisingresearch.com/content/58/1/1.short
4100  - http://www.journalofadvertisingresearch.com/content/58/1/1.full
SO  - J Advert Res2018 Mar 01; 58