%0 Journal Article %A Marla B. Royne %T Why We Need More Replication Studies To Keep Empirical Knowledge in Check %B How Reliable Is Truth In Advertising Research? %D 2018 %R 10.2501/JAR-2018-007 %J Journal of Advertising Research %P 3-7 %V 58 %N 1 %U https://www.journalofadvertisingresearch.com/content/jadvertres/58/1/3.full.pdf