PT  - JOURNAL ARTICLE
AU  - Muzellec, Laurent
AU  - O'Raghallaigh, Eamonn
TI  - Mobile Technology and Its Impact On the Consumer Decision-Making Journey
AID  - 10.2501/JAR-2017-058
DP  - 2018 Mar 01
TA  - Journal of Advertising Research
PG  - 12--15
VI  - 58
IP  - 1
4099  - http://www.journalofadvertisingresearch.com/content/58/1/12.short
4100  - http://www.journalofadvertisingresearch.com/content/58/1/12.full
SO  - J Advert Res2018 Mar 01; 58