RT Journal Article
SR Electronic
T1 Measuring the Effectiveness of Branded Content across Television and Digital Platforms
JF Journal of Advertising Research
JO J Advert Res
FD WARC
SP 362
OP 367
DO 10.2501/JAR-2017-046
VO 57
IS 4
A1 Gian M. Fulgoni
A1 Raymond Pettit
A1 Andrew Lipsman
YR 2017
UL http://www.journalofadvertisingresearch.com/content/57/4/362.abstract
AB