PT - JOURNAL ARTICLE AU - Gian M. Fulgoni AU - Raymond Pettit AU - Andrew Lipsman TI - Measuring the Effectiveness of Branded Content across Television and Digital Platforms AID - 10.2501/JAR-2017-046 DP - 2017 Dec 01 TA - Journal of Advertising Research PG - 362--367 VI - 57 IP - 4 4099 - http://www.journalofadvertisingresearch.com/content/57/4/362.short 4100 - http://www.journalofadvertisingresearch.com/content/57/4/362.full SO - J Advert Res2017 Dec 01; 57