TY - JOUR T1 - How Brands Can Make Smarter Decisions in Mobile Marketing JF - Journal of Advertising Research JO - J Advert Res SP - 447 LP - 461 DO - 10.2501/JAR-2017-052 VL - 57 IS - 4 AU - Vassilis Bakopoulos AU - John Baronello AU - Rex Briggs Y1 - 2017/12/01 UR - http://www.journalofadvertisingresearch.com/content/57/4/447.abstract N2 - ER -