PT  - JOURNAL ARTICLE
AU  - John B. Ford
TI  - What Do We Know About Mobile Media and Marketing?
AID  - 10.2501/JAR-2017-032
DP  - 2017 Sep 01
TA  - Journal of Advertising Research
PG  - 237--238
VI  - 57
IP  - 3
4099  - http://www.journalofadvertisingresearch.com/content/57/3/237.short
4100  - http://www.journalofadvertisingresearch.com/content/57/3/237.full
SO  - J Advert Res2017 Sep 01; 57