TY - JOUR T1 - Are You Using the Right Mobile Advertising Metrics? JF - Journal of Advertising Research JO - J Advert Res SP - 245 LP - 249 DO - 10.2501/JAR-2017-034 VL - 57 IS - 3 AU - Gian M. Fulgoni AU - Andrew Lipsman Y1 - 2017/09/01 UR - http://www.journalofadvertisingresearch.com/content/57/3/245.abstract N2 - ER -